Why great products fail and mediocre ones become Bn dollar brands 🤔

The Digital Gravity Theory!

How A Cookie Took Over The World (And Why China Dips It In Tang) 🍪

The $4B story of how Oreo made everyone twist, lick, and think different

How A Passive-Aggressive Owl Built A $9B Empire

Inside Duolingo's masterclass in turning memes into money

The "That'll Never Work" Club

A look at ideas everyone thought were stupid

Google's Marketing Playbook (That Nobody's Talking About) 🤫

How the world's biggest tech company thinks modern marketing should work

The $20M/Month Soda That Your Gut Actually Likes

How a weird drink for health freaks became everyone's favourite "cheat day" hack

The $7B Ugly Duckling: How Crocs Turned Hate Into Gold

Inside the brand that made being hated their most valuable asset

The 2x2 Grid That Kills Procrastination!

How a wartime general's to-do list method might save your 2025

The Only Prediction That Matters for 2025

Beyond trends and predictions, let's talk about shifts that will change how we think

The Marketing Moments That Made Us Go "Wait, What?" in 2024

The Gift Missing From Every Christmas List

How Rolex made us all secretly wish we had richer friends 💰

How A Guilt Trip Built A $162 Mn Chocolate Empire

The untold story of how Tony's Chocolonely turned activism into delicious profits