• Smart Stack
  • Posts
  • The Minimum Viable Content Strategy: How to Create More With Less

The Minimum Viable Content Strategy: How to Create More With Less

The Counterintuitive Approach That's Saving Marketing Teams

Author

Arzoo Batra
April 03, 2025

In partnership with

Ever feel like your content calendar is a hungry monster that's never satisfied? You're not alone.

The average marketing team now produces 3x more content than five years ago, but engagement rates have plummeted by 40%. We're creating more and achieving less.

Enter the Minimum Viable Content (MVC) approach – the antidote to content bloat that's helping brands cut production by half while actually improving results.

The Three Principles of MVC

  1. One Exceptional Piece > Five Average Ones
    Focus your team's energy on creating one standout piece per week rather than daily mediocre posts. Google's algorithm now prioritizes depth and expertise over frequency, and so do humans.

  2. Atomize, Don't Create
    From each exceptional piece, extract 5-7 smaller content elements. That thoughtful 2,000-word article can become a data visualization, three social posts, a short video clip, and an email newsletter – all without creating anything new.

  3. Optimize for Action, Not Impressions
    The most valuable content isn't what gets seen by millions but what prompts thousands to take meaningful action. Design each piece with a clear behavioral objective, not just an awareness goal.

Are you ready to level up your E-Commerce business?

doola is the ultimate Business-in-a-Box solution for E-Commerce entrepreneurs. We handle all the unsexy yet critical back-office tasks, from entity formation and bookkeeping to business analytics and tax filings, so you can focus on growing your dream business.

We’ve helped over 10,000 entrepreneurs from over 175 countries start, run, and scale their E-Commerce business from anywhere in the world.

The Results Speak Volumes

Companies implementing MVC report striking outcomes:

  • 47% reduction in content production costs

  • 68% increase in conversion rates

  • 52% improvement in team satisfaction

The approach works because it aligns with how both algorithms and humans actually process information in 2025. When everyone is drowning in content, the memorable exceptions win.

Start Small

Begin with a two-week experiment:

  1. Cut your content calendar by 50%

  2. Double the time spent on each remaining piece

  3. Set specific action metrics (not just views)

  4. Track results obsessively

Remember: Creating less content isn't laziness – it's strategy. It forces you to ask the hard question: "Is this worth making?" The most successful brands aren't those that fill every channel with noise, but those that deliver signal amid the chaos.

Until next time...